How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and p...
This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections and cover a broad range of subjects.
This book initiates a new digital multimedia standards series. The purpose of the series is to make information about digital multimedia standards readilyavailable. Both tutorial and advanced topics will be covered in the series, often in one book. Our hope is that users will find the series helpful in deciding what standards to support and use while implementors will d- cover a wealth of technical details that help them implement those standards correctly. In today's global economy standards are increasingly important. Yet until a standard is widely used, most of the benefits of standardization are not realized. We hope that standards committee chairpeople will organize and encourage a book in this series devoted to their new standard. This can be a forum to share and preserve some ofthe “why” and “how” that went into the development of the standard and, in the process, assist in the rapid adoption of the standard. Already in production for this series are books titled Digital Video: - troduction to MPEG-2 and Data Compression in Digital Systems.
This book constitutes the proceedings of the 5th International Conference on Persuasive Technology, PERSUASIVE 2010, held in Copenhagen Denmark in June 2010. The 25 papers presented were carefully reviewed and selected from 80 submissions. In addition three keynote papers are included in this volume. The topics covered are emotions and user experience, ambient persuasive systems, persuasive design, persuasion profiles, designing for health, psychology of persuasion, embodied and conversational agents, economic incentives, and future directions for persuasive technology.
This is a complete examination of the theory and methods of modern olefin metathesis, one of the most widely used chemical reactions in research and industry. Provides basic information for non-specialists, while also explaining the latest trends and advancements in the field to experts Discusses the various types of metathesis reactions, including CM, RCM, enyne metathesis, ROMP, and tandem processes, as well as their common applications Outlines the tools of the trade—from the important classes of active metal complexes to optimal reaction conditions—and suggests practical solutions for common reaction problems Includes tables with structures of commercial catalysts, and recommendations for commercial catalyst suppliers