Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
provide management and directors of companies, both private and public, with a reference work on the most important principles of corporate governance. It discusses the requirements of the Companies act, the recommendations of the 2002 King Report and recent requirements for directors of public-sector enterprises. Throughout the author makes clear how the relevant principles can be practically and progressively implemented.
Written from a South African perspective by a team of oncology specialists, this comprehensive book gives health-care professionals an in-depth understanding and knowledge of oncology. The authors have all made significant contributions to developing oncology nursing as a speciality in the subcontinent. They stress comprehensive, holistic patient care by a multidisciplinary team. The book uses the scientific method to meet its core objectives.
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Not a day goes by in present South Africa when the role of law, the rule of law, the independence of the judiciary and the future of constitutional democracy is not debated. This book will take the reader into the heart of the legal system, the understanding of which is necessary when wrestling with these pressing questions. The book examines a series of key cases over the past 60 years, the judgements in which changed the political or social landscape of the country. The choice of cases for inclusion in the book was made both to tell compelling and significant historical stories, as well as to illustrate the possibilities inherent in law, and the potential for its abuse and use. All of the chosen cases were ones where the country held its collective breath before judgement was delivered. Through the stories told, the reader will not only engage with critical aspects of South African history, but will be exposed to the manner in which the possibility of our new constitutional democracy is linked to the legal precedents, traditions and culture which were built up over the past century.
2 Books & CD-ROM. Written specifically for southern African nursing students by southern African nursing professionals, this 2-part volume provides the learner with comprehensive information on all the systems contained in the human body. The content has been carefully selected to build on existing knowledge, and adopts a scientific approach that integrates nursing processes throughout the chapters. Topics include the nurse's role in the management of patients/clients with medical and surgical problems; the role of the nurse as a primary caregiver, educator, advisor and advocate of patient's rights; and suggestions to enhance the patient/nurse relationship. The book is organised into two parts: Part I - Cross-Systems and Part II - The Systems.