A reissue of the classic report of Columbia's Bureau of Applied Social Research, outlining techniques for eliciting specific responses of individuals and groups to particular events and situations. The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
This book provides insight into the lives and contributions of eigth master sociologists as perceived by their outstanding students. It provides perspectives on evolving cognitive traditions and the oral transmission of knowledge, the emergence of new ideas, the role of continuity and discontinuity in the developments of science, and the relations of these to social change.
This volume offers scholars of sociology and allied areas the fruits of an international conference on the contributions of the eminent Robert K. Merton. The assessment, as good in content as well as in participants, took place in Amalfi. Italy, with the participation of Merton himself and under the auspices of the Italian Sociology Association.