The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
This book constitutes the refereed proceedings of the ADMA 2012 Workshops: The International Workshop on Social Network Analysis and Mining, SNAM 2012, and the International Workshop on Social Media Mining, Retrieval and Recommendation Technologies, SMR 2012, Nanjing, China, in December 2012. The 15 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on networks and graphs processing; social Web; social information diffusion; social image retrieval and visualization.
This book constitutes the refereed proceedings of the 8th International Conference on Advanced Data Mining and Applications, ADMA 2012, held in Nanjing, China, in December 2012. The 32 regular papers and 32 short papers presented in this volume were carefully reviewed and selected from 168 submissions. They are organized in topical sections named: social media mining; clustering; machine learning: algorithms and applications; classification; prediction, regression and recognition; optimization and approximation; mining time series and streaming data; Web mining and semantic analysis; data mining applications; search and retrieval; information recommendation and hiding; outlier detection; topic modeling; and data cube computing.
The two-volume set LNAI 8346 and 8347 constitutes the thoroughly refereed proceedings of the 9th International Conference on Advanced Data Mining and Applications, ADMA 2013, held in Hangzhou, China, in December 2013. The 32 regular papers and 64 short papers presented in these two volumes were carefully reviewed and selected from 222 submissions. The papers included in these two volumes cover the following topics: opinion mining, behavior mining, data stream mining, sequential data mining, web mining, image mining, text mining, social network mining, classification, clustering, association rule mining, pattern mining, regression, predication, feature extraction, identification, privacy preservation, applications, and machine learning.
This book constitutes the refereed joint proceedings of eight internationl workshops held in conjunction with the Third International Symposium on Parallel and Distributed Processing and Applications, ISPA 2005, held in Nanjing, China in November 2005 (see LNCS 3758). The 71 revised full papers presented were carefully reviewed and selected from 323 submissions. The papers of the eight workshops are very specific and contribute to enlarging the spectrum of the more general topics treated in the ISPA 2005 main conference. Topics addressed are applications and economics of peer-to-peer systems (AEPP 2005), advanced storage technology and autonomic distributed data (ASTD 2005), bioinformatics (BIOS 2005), grid computing in china (GCIC 2005), information assurance in distributed systems (IADS 2005), mobile ad-hoc and ubiquitous sensor networks (MASN 2005), service grid computing and applications (SGCA 2005), and Web information systems and applications (WISA 2005).
This book constitutes the revised selected papers of the combined workshops on Web Information Systems Engineering, WISE 2013, held in Nanjing, China, in October 2013. The seven workshops of WISE 2013 have reported the recent developments and advances in the contemporary topics in the related fields of: the big data problem on the Web, Big Web Data 2013, mobile business, MBC 2013, personalization in cloud and service computing, PCS 2013, data quality and trust in dig data, QUAT 2013, e-health and social computing, SCEH 2013, semantic technology for e-health, STeH 2013 and semantic technology for smarter cities, STSC 2013.
This two volume set LNCS 10041 and LNCS 10042 constitutes the proceedings of the 17th International Conference on Web Information Systems Engineering, WISE 2016, held in Shanghai, China, in November 2016. The 39 full papers and 31 short papers presented in these proceedings were carefully reviewed and selected from 233 submissions. The papers cover a wide range of topics such as Social Network Data Analysis; Recommender Systems; Topic Modeling; Data Diversity; Data Similarity; Context-Aware Recommendation; Prediction; Big Data Processing; Cloud Computing; Event Detection; Data Mining; Sentiment Analysis; Ranking in Social Networks; Microblog Data Analysis; Query Processing; Spatial and Temporal Data; Graph Theory; Non-Traditional Environments; and Special Session on Data Quality and Trust in Big Data.
This book constitutes the proceedings of the 12th International Conference on Advanced Data Mining and Applications, ADMA 2016, held in Gold Coast, Australia, in December 2016. The 70 papers presented in this volume were carefully reviewed and selected from 105 submissions. The selected papers covered a wide variety of important topics in the area of data mining, including parallel and distributed data mining algorithms, mining on data streams, graph mining, spatial data mining, multimedia data mining, Web mining, the Internet of Things, health informatics, and biomedical data mining.
This book constitutes the proceedings of the 14th International Conference on Web Information Systems Engineering, WISE 2013, held in Nanjing, China, in October 2013. The 48 full papers, 29 short papers, and 10 demo and 5 challenge papers, presented in the two-volume proceedings LNCS 8180 and 8181, were carefully reviewed and selected from 198 submissions. They are organized in topical sections named: Web mining; Web recommendation; Web services; data engineering and database; semi-structured data and modeling; Web data integration and hidden Web; challenge; social Web; information extraction and multilingual management; networks, graphs and Web-based business processes; event processing, Web monitoring and management; and innovative techniques and creations.